16 Aug 2017

Leveraging Video Based Learning in your organisation

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Elearning has gained tremendous popularity in recent years. Since 2000, the industry has
grown by approximately 900%! It has already been proven to be more effective than classroom
training as it allows users to learn at their own pace.
Depending on the technology used, elearning can be classified into podcasts, mobile elearning,
virtual training rooms, simulation modules, learning CMS as well as video based learning. Of
late, video based elearning is the preferred choice of most companies for training their
In the past 10 years, consumption of videos has increased quite significantly. Today not just
Millennials but the Baby Boomers and Generation X too prefer videos over any other medium.
By 2020, videos are said to represent more than 80% of all internet traffic. (Source:
Elearning videos are a perfect medium for instructional designers to present both visual and
auditory information interactively. Video based elearning is able to engage the learners on a
higher scale as compared to any printed training guide. Studies show that we endure more
cognitive pressure while reading a text as compared to videos. Whereas watching a video
requires lesser efforts and energy and the information is assimilated much faster. They are also
better at stimulating knowledge gain, aid in memory retention, explain and demonstrate
complicated processes in an easy manner.
Elearning videos are compatible with all platforms. However instead of creating lengthy videos
that take forever to load, create smaller videos. Using technologies like SCORM, their size can
be reduced while maintaining their effectiveness. Users should be able to access these videos
on their mobile phones, tablets or any portable device irrespective of net connectivity.

How to leverage video based Elearning?

Installation and Setup videos

The most common problem that many customers face with industrial machines or appliances
are caused by either incorrect installation or faulty setup. The on site technical representatives
may not be fully trained to carry out these processes. Combined with lack of proper installation
guides, they are bound to make mistakes during installation.
Using video based elearning courses, these individuals can be quickly trained to handle all
operations in the most efficient manner. They can even access these videos on site so that
there are no errors that prohibit the units from functioning to their full capacity. Valuable time
can be saved that would otherwise have been wasted by going back and forth to the office to
collect setup manuals.
Thus it works well both for the manufacturer as well as the customers saving both time and

Product Demonstration

Every salesperson should know the most intricate details about the products he sells. It’s what
makes them successful. End users are more likely to trust salespeople who are confident and
can explain/demonstrate complex product features in an easy manner. They are the ones who
are going to use it and thus need to be assured that the product can be handled with minimal
efforts. Elearning videos are a powerful medium to educate everyone on what-to- do and what-
not-to- do in the most engaging manner. Using elearning videos for product demonstration is an effective way of replicating typical brick and mortar experience. It saves cost and efforts of actually operating the product. These videos can be used infinite number of times by viewers till they understand how the product works. Instead of carrying all the equipment to the client site, sales personnel can simply show these
videos and explain how the products function and what can be the end results. A simple pen
drive or a compact disc can suffice if the material is not already available on any cloud platform.

Safety and Security guide
Videos are great way to eliminate any risk that could occur due to incorrect handling of complex
products. By using tutorials to educate employees about the safety and security procedures,
actually carrying out the entire procedure can be avoided. In some cases, quick tests or exams
can be conducted to test how aware an individual is about the standard safety and security
norms in his or her company. Only upon achieving a certain score, should he or she be made
eligible to proceed further with actual use of product.

Troubleshooting videos
In case of complaints or service requests, technical reps need to go on site to fix the customer’s
units. Having a handy troubleshooting video guide can help these individuals gauge what the
actual problem is and how to solve it. These videos can be created in such a way that even
those with minimal technical expertise should be able to handle the problem and provide
appropriate solutions to it.
By leveraging on video based elearning, companies can be assured of faster learning, lesser
mistakes and higher productivity from their employees. Additionally, they are able to provide
better services to their customers before, during as well as after the sales process takes place.

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