Gamification in Corporate Training: The L&D Manager’s Guide

Increase employee engagement, productivity, and workplace satisfaction with a successful gamification strategy.

Traditional training methodologies have failed.

Gallup’s State of the Global Workplace report stated that only 13% of the employees are engaged in the workplace. Let that sink in.

To worsen the problem, the workplace is changing rapidly as a new generation of employees is filling the office space. As a cherry on the top, the world is becoming more and more mobile and social every day.

One of the things that L&D managers are trying these days to effectively overcome this challenge is gamification.

Several gamification success stories can be found across industries and verticals in the corporate world. The gamification market worldwide has grown from $242 million in 2012 to roughly $2 billion by the end of 2016 and is set to touch a figure of $11.1 billion by 2021.

A conclusive study by TalentLMS revealed that 87% of the employees are more productive, 84% are more engaged, and 82% are happier at work when gamification is used. This holds true across industry, role, gender, and age.

If you’ve decided to adopt gamification in business training for your organization, you’re in good hands.

In this guide, you’ll discover a strategy to implement the increase in engagement and productivity through gamification.

You’ll learn what gamification is, how it helps in improving learning and training outcomes, how you can prove the value of gamification in your organization, and how you can handle objections to your gamification initiatives.

But before we begin, I want to reassure you of something.

So many resources make gamification complex. They scare L&D managers with technical jargon, focus on advanced elements, and rarely explain anything beyond theory.

I promise you, this guide isn’t like that.

In the following pages, I’m going to break gamification into its most basic parts and show you how to use all its elements to construct a successful gamification strategy.