Gamification and Using Game Mechanics for Learning: A Brighter Future?

future of Gamification


It is predicted that by 2025 over 70% of the global workforce will consist of Millennials and Gen Z, generations who have had a technology-centric upbringing as digital natives. What could hold their interest? What could engage them? What could feed their competitive spirits? Gamification? Possibly, in several aspects of their lives, including in their learning experiences. So, yes. Gamification could come front stage and shine bright as the go-to approach for education and learning.

Workplace dynamics back gamification

The challenge of keeping a young, dispersed team engaged and motivated keeping in mind productivity requirements still remains with most organizations, even as debates have begun on the efficacy of getting the workforce back on site. Individuals by choice and organizations by insight are choosing to adopt or stay hybrid. Thus, with workplace learning needing to stay online, engagement and interest, two of the requirements for effective learning are easily met with game mechanics or even full-fledged games.

Science backs gamification

When we do something positive, our brain releases the “feel-good” chemical, dopamine. Dopamine builds up every time we reach higher levels in a game or unlock new achievements. As we achieve small wins, there is a dopamine kick with every reward won. Our mood is upbeat! We are motivated to keep going towards the next win. Small bursts of motivation, thus, keep us going through the game experience towards the anticipated “win-state” at the end of the game. What if the game experience was a learning one? Focus and engagement coupled with fun should enable enhanced retention and retrieval making the learning effective.

Additionally, according to learning psychology experts, two learning practices, retrieval practice and spaced retrieval are foundational to effective learning and retention. The gamification platforms of today have these enabling practices built into them, making it simple to include gamification game mechanics into learning experiences.

Curated content enhanced with gamification

With content on every relevant subject appropriate for the times easily available, content curation is being adopted as an efficient method for content sharing and learning. Adding game elements to the learning experience is bound to give learners a motivational push and further enhance their social learning experiences.

With so much going for it, gamification with its tangible benefits is here to stay!

Predictions About Gamification In Learning

gamification in online learning

The prediction – The Gamification industry is poised for phenomenal growth.

So, what are the compelling reasons for this confident prediction?

Mobile is the fastest growing market for games

The mobile is increasingly seen as the optimum device for everyone to enjoy games. The learning industry too, is seeing a marked uptick in mobiles being viewed by people as the preferred device for much of their learning. It is reasonable then to expect that the learning industry will put the two together and add games and gamification into enjoyable learning experiences for the mobile.

Less than 25% of organizations are using gamification for learning

Research shows that less than 25% of all organizations currently use gamification in learning and 20% use serious games. With science backing them, L&D teams across geographies and cultures have begun to back gamification and games as cutting-edge methods of delivering and enhancing learning. The graph of gamification adoption has only one way to go – up!

“One good thing about the statistics is that there is a lot of room for opportunity.”

— Gamification expert Professor Karl M Kapp

Gamification works and science backs it

The human tendency is to thrive in an environment where they are challenged, to compete, win, be rewarded, and feel good. All of these and more are enabled by using game mechanics or serious games in learning experiences as well as in other workplace experiences leading to a significant increase in employee engagement and performance translating to higher productivity and profitability.

Gamification is easy to implement

The good thing about gamification is that it’s easy to implement. Today’s learning platforms come equipped with the capabilities required to easily incorporate gamified experiences that engage and motivate employees not just towards learning completion, but when crafted effectively, ensure learning retention and retrieval for on-the-job application.

Strategy games have a wide appeal

A challenge in incorporating games and gamification for learning is about making it inclusive for all learners.

Research by Quantic Foundry found that with age, the appeal of competition drops the most and strategy is the most age-stable motivation. Strategy games are seen to appeal to older as well as young gamers. With careful planning and execution, interest and engagement required for learning effectiveness can be generated in a wide age range.
gamification in learning

10 Compelling Business Reasons to Use Gamification

10 Compelling Business Reasons to Use Gamification


Gamification is the process of uplifting the spirit of a non-game environment with gaming elements that boost mood, performance and competition.

Incorporating gamification at work impacts an organization’s shared goals by allowing participants to engage in the behavioural setting. Gamification in the workspace creates an elevated ecosystem for employees, products and services through aspects like leaderboards, team missions, unlocking new projects and collecting skill badges.

Boost Productivity

The healthy interaction of human and raw resources leads to increased rewards for businesses. The timely management of time and resources is crucial to a business’s growth. Gamification in business holds participants’ attention by increasing concentration through dynamic elements like real-based scenarios in assignments.

Gamification in the workspace asks participants to voluntarily examine a problem that has game elements like mystery, conflict and story. By captivating participants’ attention, gamification restores the ability to focus and drive business campaigns.

Driving Engagement

Would you participate in a work seminar that teaches the top 10 ways to increase sales or would you rather enjoy being in a workspace relay on problem-solving? If you have watched Brooklyn 99, you probably know the thrill of the annual Halloween Heists in the police precinct.

Gamification in business increases the possibility to conduct group activities that will upskill the participants and push them toward common goals.

Reduced Absenteeism

Would you report to a desk job every day that requires you to look at a screen, sticky notes and a blank desk divider or would you rather be committed to a place that tries new ways to uplift team spirit by setting competition between teams, unique ways to brainstorm in morning meetings sets mood boards and rewards highest performers every month? Certainly, the latter is more exciting and offers better prospects for happier work life.

Business gamification reduces absenteeism as employees are given more reasons to engage with their teammates in new and fun ways.

Increase Knowledge

The best work opportunity helps an individual to upskills, get out of their comfort zone, adopt new techniques and work towards challenges. Unique ability-building challenges are a core part of gamification in business. If employees don’t learn new industry trends, it affects their performance and brings down the overall output of the company. Hence, gamified apps that teach industry-specific knowledge to their participants are central to successful businesses’ strategies.

It is one of the best benefits of gamification in business as the use of unconventional ways sets a vogue for motivated employees.

Increase Sales

Any business’ central target is to increase its sales. Prioritising sales means prioritising employees’ comfort and wellness. If an eye-catching reward is set for weekly targets, employees are twice more likely to work towards set targets. Reward setting is one of the best tools in business gamification.

Influence Customer Behaviour

Marketing is all about creating anticipation and zeal among the crowd. Stimulating prospective customers with gamification elements builds excitement and makes a business stand out. Influencing customer behaviour by fascinating puzzles on social networks drives more users to interact with the business. Rewards for customers in business gamification will also give them the motivation to participate in the marketing campaign.

Speed Up A Time To Competency

Enhancing Skills

Why do you keep playing a game at midnight even when your eyes give out and your body needs rest? It is because of the anticipation of the next level’s challenges, mystery, dangers and outcomes. The survival instinct in games drives the player to look for the best possible methods to move to the next level. Going through the hurdles of one stage prepares them for the next big difficulty.

In gamification for business, employees learn new things in a structured way that allows them to build prowess as a professional over time. Professional routes that accumulate experience through gamification at work, build confidence and an attitude of risk-taking.


Traditional training settings can not only be boring but also drain energy with upsetting hours. With the gamification model, participants become enthusiastic to try new things and the speedy response makes it more time-effective to train employees using gamification in the workspace.

Instant Feedback

The uncertainty of performance can overpower an employee and distract them from more important issues at the workplace. Gamification models like employee reports, leaderboards and team evaluations through games, offer deep insights into an individual’s efficiency at a workplace. Business gamification allows one to see through their performance and makes amends accordingly.

Work With Play

Healthy workforce management in the modern world requires employers to strike a balance between work and play. Gamification’s playful elements to formal routines create a loop of good performance and keep employees bright and chirpy.


The above benefits of gamification in business clarify the urgency of staying ahead in industries with pioneering models for employee growth, team-building and outputs.

The Power of Gamification for Organisational Development

The Power of Gamification for Organisational Development

What is Gamification?

The concept of gamification has been around since the 1960s but the concept seemed to be loosely defined, hence creating confusion in the markets, unreasonable expectations and failure in implementation. An updated definition was required to let people know exactly what gamification is and what its purpose is.  

Back in 2014, Gartner Inc sought to redefine ‘gamification’. They defined it as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”. 

This explanation proved to be a quite interesting one. Not only does it cover the types of gamifications –  structural gamification (‘game mechanics’) and content gamification (‘experience design’), it also highlights the importance of engaging audiences and driving motivation.

What is Gamification for Organisational Development?

In recent years, Gamification has quickly overtaken the world of Learning and Development. Professionals across the globe are realising that gamification for organisational development is one of the best ways to motivate people to change behaviours, develop skills and to drive innovation. 

According to a study by eLearning Industry, 89% employees claim that if a task is gamified, they feel eager to complete it and are in a competitive mood.

Gamification for Organisational Development is simply a way to engage employees in their training, but by keeping them interested in training, organisations are enabling employees to achieve their goals. Using gamified activities is estimated to increase motivation by 48%.

Game Mechanics for Organisational Development?

Gamification has two types – Structural and Content. WIth the idea of making learning and training more fun and structured, structural gamification or game mechanics refers to the use of points, bullets, challenges and leaderboards.

Gamification mechanics is a way of exploiting a user’s underlying motivation of improving their skills by offering them extrinsic motivation like rewards, points and standings. 

Game mechanics include:- 

Points – Points are means to measure accomplishment and monitor progress by keeping score and establishing status. 

Levels – Levels are indicators of milestone achievements. As and when participants accumulate a certain number of points, their level in the training or as an employee automatically rises, probably also increasing the difficulty level of the module. 

Challenges – Challenges not only help keep people interested, they are a way for organisations to test the employees knowledge and skill by assessing them through unique business challenges. 

Leaderboards – One of the best ways to motivate employees into contributing to tasks with all that they’ve got, is by adding a social aspect to points and comparing them to others. This gives individuals a chance to stand out of the lot and form new relationships with their counterparts. 

Pillars of Gamification for Organisational Development?

Gamification within organisations has a significant impact on employee engagement, motivation, and psychology. These 4 pillars of Gamification act as its motivators of performance :-

Achievement: Everybody has the innate want to be well-versed and proficient in something. We work to attain mastery in our skill sets, profession or hobbies. 

Recognition: When somebody has their work acknowledged or appreciated, it makes for the strongest form of motivation. 

Competition: This gamification pillar appeals to people’s desire to make a mark by standing out among their colleagues. Healthy competition is what gamification roots for, clumsy implementation of the same can poison initiatives and thus relations. 

Valuables: This addresses avoiding the loss of something or gaining something new. Value can be added to something like points that one will earn over the course of their module or even a competition to win funds for an idea or gain a promotion.

Employee Engagement and Culture – An Important Aspect Of Success

Business leaders, all over the globe, have been challenged with harnessing their organisation’s culture for marketplace success. An outgrowth of leadership itself, one’s culture can be moulded to meet organisational goals. 

A Booz & Company study from 2013, surveyed 2,200 executives, managers, and employees from a range of companies across the world to understand culture’s role in enabling organisational change.

In the study, 86% of C-level executives and 84% of all managers and employees believe that culture is critical to their organisations’ success. 60% see it as a bigger success factor, bigger than their strategy or operating model. About 75% of the respondents of the study felt that their company needs significant culture restoration talking closely about the proportion of people disengaged at work.

Employee gamification training or gamified training modules is one of the most effective ways to let employees know that their organisation cares.

How are Businesses currently using Gamification?

The power of gamification for organisational development can best be seen through improvements in employee morale and productivity. Organisations that have implemented gamification in their learning and development functions are Coca Cola, Microsoft, The Protein Chef and many more.

The Protein Chef has a program in which they reward employees with free protein bars for reaching their health goals on a monthly basis. UBS Financial Services Group also gamified their six-week online onboarding training program. Not just companies, countries to use gamification techniques to propel success. The United Nations used gamification techniques to help The World Food Programme reach their goal of distributing food to 100 million people in 2016.

Benefits of Gamification in Business

There have been various studies conducted to understand a learner’s 

  • Gamification can create a buzz among diverse groups of employees and can thus be implemented on all kinds of training. 

A major part of today’s populace has spent their time around games. They connect with gamified content. Customer service, sales training, technical training or onboarding, gamification can be applied successfully to all types of training

  • Gamification drives employee motivation

Gamification elements like points, badges and leaderboards encourage and motivate employees to do better as they make learners feel responsible for their position among the group and their peers. 

  • Gamification delivers a customised learning experience

Gamified training modules can be moulded in accordance with the learners skill level. On lower skill levels, like novice or beginner, learners get instant feedback on their performance and thus, pointers on where they can improve. 

  • Gamification provides a virtual environment for learners to improve their skills in the real world

When employees get to practice their skills and behaviour virtually in a gamified setup they are in a scenario where they can learn from their mistakes and explore the best possible ways to improve upon those skills through relatable scenarios. 

  • Gamified simulation improves decision-making skills

A gamified training puts learners in scenarios where they need to make frequent, important decisions. People learn from their mistakes thus it is best to build those scenarios for them virtually to prepare them for when such a situation arriese in reality.

How can Gamification Boost Business Results?

Rebuilding employee trust by increasing employee engagement is vital to stay relevant in a world of continuous change. Organisations that fail to move with these changing times are already losing ground. So, how does gamification help businesses in staying relevant and boosting results?

  • Engagement:

Employee engagement is directly linked to organisational development. Without engagement, an organisation is unable to align its force towards one goal. Through gamification, employees are involved for personal and social growth. This is essential to motivate employees and keep them excited for what’s next. 

  • Learning and Onboarding

Gamified training can keep learners interested right from the start at the onboarding process. Employees start at the beginner level and advance as they grow in their understanding of the company’s regulations and processes. This gives them perspective about their involvement in the company. 

  • Adapt to Change

Human competitive spirit coupled with the excitement and desire to progress in the levels of a game and more importantly, the company. This keeps them engaged throughout and thus helps smoothen the process of adapting to changes.

  • Alignment with organisational goals

Gamification is the best way to promote desired behaviours that lead to organisational goals. It connects employees and companies through objectives that align with organisational values. 

How Multiversity can help you with gamification for organisational development?

At multiversity we work with brands to build robust, microlearning, gamified solutions for an immersive learning experience. Over the last few years, we have built multiple gamification solutions for leading businesses across the globe. With quick bursts of specified information and various interactive learning experiences, we encourage the thrill of Interactive learning, 

Prepare for your future today with forward-thinking tactics and technologies with us at Multiversity.