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Gamification takes the essence of games, attributes such as fun, play, transparency, design and competition and applies these to a range of real-world processes inside an organization, including learning & development. According to a study, the Gamification Market is estimated to reach up to $5.502 billion by 2018 at a compound annual growth rate of 67.1% from 2013 to 2018.

According to Gartner Inc.’s Brian Burke in a contribution to Forbes, “When designed correctly, gamification has proven to be very successful in engaging people and motivating them to change behaviors, develop skills or solve problems.”

Using gamification technology, banking and financial planning can be turned be turned into a more interactive experience. It can help clients to run a variety of scenarios in a simulated environment with the goal of determining the best options for saving and investing given market volatility and unforeseen market conditions. It is proving to be a good way to engage and retain consumers.

Getting millennials to embrace “traditional” financial services isn’t easy. The new-age customers are more dependent on technology than any other previous generations. And banking was never a smooth experience as many face on regular basis. However now financial technology companies have transformed to offer whole new ways to turn bill payments (and other services) into a smooth and seamless, almost one-click process. This relationship can further be improved by gamification of application.

The idea of gamification is to bring the elements, design and principles of a game into non-game environments in order to engage, educate and bond with customers. In addition to increasing engagement, establishing loyalty and improving financial literacy, gamification is believed to be one of the ways of painless and cost-effective transition to intensified usage of digital channels instead of physical. As a result, banks can significantly reduce operational/processing costs.

Banks can gamify the customer-facing tools to enhance customers’ understanding of their own financial health and allow them to monitor progress towards personalized savings targets, among other examples. Gamification could also be used as an educational tool to inform and educate people about many financial aspects that would otherwise usually require a one-on-one session with their relationship managers.

Here gamification in banking can operate on a similar model as those fitness apps. Instead of getting points on burning a certain number of calories or walking a specific number of steps in a day, users can get points when they perform a certain number and type of transactions using the gamification platform. It could be anything from watching videos about financial aspects such as investments or savings to even transferring funds to purchase new stocks. The point is to make sure the journey is as awesome as the destination i.e. users should enjoy this experience which is the only way to ensure they continue using it. Besides gamification platforms will not only eliminate some of the capital investment and implementation challenges of large-scale deployment but also help reduce the complexities that otherwise discourage users.

Benefits of Gamification

The biggest benefit of gamification is that providers can guide a new customers to the markets through all stages of trading i.e. right from analysis to trend identification to trade placement and finally onto risk management. This is essential because it is going to be in a lot of cases the investors first experience in the financial markets and that first experience can determine if the investors remains in the markets with confidence and thus becomes a great benefit to the financial markets and all its participants. On the other hand, if the investors are not able to understand how to proceed then they may abandon the process and look for better alternatives. So providing an excellent UI is of paramount importance in gamification.

Gamification has a strategic role to play in the digital banking era. As banks make the shift from enabling transactions to creating experiences, they can find in gamification a powerful tool to engage, educate, motivate and influence their digital customers.

In today’s stern competitive business setting, organisations are required to stay informed with the latest market developments and business necessities that show a discrepancy periodically. Therefore, forming a learning philosophy will help employees and organisations outclass rivals through easy access to the essential information and expertise. For this very reason, a lot of customised and certified courses have been developed keeping in mind the ever increasing demands of the clienteles in this internet age. Hence, it becomes necessary to go with the flow and keep on updating your expertise.

As we all know that, banking is one industry in which the adoption of the latest technology is crucial to business and growth. In a challenging environment where employees are chasing targets, keeping pace with new technology and processes is not easy. From mobile learning in banking to customised eLearning in investment banking, BFSI players rely on self-paced learning for their customers and employees. But when it comes to the choice between certified training courses and customised courses, the choice is not easy to classify and knock into the ideal course as per your requirements. However, before making any selection, it is important to understand what each type of course offers. This understanding is important and key to making a selection and getting ahead as per your requirement and learning needs. Regardless of the fact whether you go for a certified course or a customised course, the most important factor to keep in mind is the quality

Certified training courses come with a promise of standardised, certified curriculum. These are the off-the-shelf solutions that do not provide tailored courses specifically designed to meet organisational needs.. On the other hand, customised courses can be tailored as per your specific organisational training and learning needs, in turn saving a lot of money, energy and time.
Based on these challenges and business objectives you want to achieve, an e-learning expert creates a course according to your learning and training requirements to update with all the developments so that so that can compete with your counterparts with élan.
This scenario can be understood with the help of an example. For instance, you have launched a new and unique insurance product that provides insurance cover for women toward cancer treatment, and you want all your employees—from tellers to marketing executives—to talk about this product to your customers.

Obviously, all your employees can not be trained for this purpose at one go. To train them you need a systematic online or offline training and learning program. For this very purpose, either certification program or a customised program can be chosen as per your need and the situation. If you go for a certification program on health insurance, your employees will become conversant about the details of health insurance such as: who provides the insurance, the importance of health insurance, all the benefits related to it, how to calculate premium, and how to convince prospective customers.

On the other hand, if you go for a customised course it would be tailored and would be exactly according to your specific needs and would talk about your product. This course would help your employees understand the minute details too, such as: who the product is for, what is unique about the product, its benefits, what is the fine print, and what are its limitations. In other words, the customised training would help train your employees in each and every aspect of the product, and this is the biggest advantage of this type of learning.

In a nutshell, Certification courses and customised courses have their own unique benefits. What you choose depends on your learning and training requirements. For instance, in a banking industry, where employees are in diverse locations and functions and the products are unique to each bank, customised courses would be helpful for keeping up with the latest trends and would prove productive saving a lot of money, energy, time and resources. . As per your needs, level of the customised course can be selected too. For example, you can choose a Level 1 course for micro-finance and a Level 3 course for digital payments. Customised courses cater to your employees and their needs and help you achieve your organisational objectives.

So, what are you waiting for?

Contact us and get going with customized courses for your organization!

Going from teaching in a classroom to training online is a massive change, no doubt, but with a little study and preparation, you can gain the flexibility and quick admittance that students are looking for. Carefully preparing is a must to ensure the success of an eLearning course, to offer a positive student experience and maximising time spent with students. Here are few tips on how to transition smoothly based on our experiences over the last decade.

Find The eLearning Course Format

There are different formats you can convert your content to. The form you select will help you shape the customised eLearning college course. The three ways are

a) Asynchronous Learning: In such a format the students and instructors don’t interact regularly. Favorite examples are self-paced online courses, Q & A’s, discussion boards and email. Asynchronous learning happens where a single learner connects right away to the content through a technology system, capitalising on time flexibility to allow the learner to control the pace, schedule, and location of the course.

b) Synchronous Learning: A real-time, teacher-led eLearning program where all applicants are logged on at the same time and communicate directly with each other. The interaction may also occur via audio or video conferencing, Internet telephony, or two-way live broadcasts. Online learners and teachers find synchronous learning more social, where asking and answering questions is possible in real time.

c) Hybrid or Blended Learning: Learning curricula that mix synchronous and asynchronous learning, with face-to-face instruction is blended learning. According to research and our experience, the hybrid or blended learning format has most advantages as it uses the benefits of both synchronous and asynchronous learning.

Investigate Various Instructional Design Models

There are several Instructional design models that can help you convert your traditional college degree course to an eLearning college format. However, the most popular one called the Nine Events of Instruction created by Robert Gagne is considered to be the most appropriate. Using an instructional design module is critical to ensure that the content offered is safe, firm, detailed and quicker than average.

Use of Communication

Communication is one of the most critical aspects of an eLearning course. But, understanding the need for communication and what you hope to achieve with it is a must. Interaction at the right time and right place are crucial to ensure success.  There are three ways to communicate

a)  Student to Content – this refers to the communication between the online student and the subject matter.

b)  Student to Teacher –this refers to the interaction between the tutor and the online student through e-mail, chat, Q & A, virtual classroom discussions or video conferencing.

c)  Student to Student –this refers to interaction among students with or without the presence of an instructor. Online discussions, group projects etc. are where such communication happens.

Depending on the format for the eLearning Course and the Instructional Design Model you have chosen, you can select the kind of communication for the online course.

Select the Correct Instructive Technology

Learning of any kind is more effective when you interact with the learning materials and the learning environment. Putting your knowledge to practical uses such as creating new learning material for other students and communicating with them about it, helps to enhance your learning capabilities. For example, based on a social pedagogy, Multiversity offers several interactive course features that will enhance an eLearning course. Thorough research to find the technology that is most suitable will help you attain your goals.

Revise

Offering the course to online students as soon as you finish converting it from a classroom curriculum is not the right approach. Take the time and revise your eLearning course before deploying it. Follow these simple steps when you want to review.

• Survey – Set up a study to check the effectiveness of -the content, site design, course plotting, and design aesthetics. The questions should include both qualitative and quantitative features, its usefulness, the GUI, ease of access, the content and instructional design standards used.
• Expert Panel – Make sure a panel of subject matter experts, eLearning developers and instructional designers review your subject matter thoroughly.
• Revise the Web-Based Course –Based on their productive responses, you must revise the eLearning course.
• Beta Testing and Expert Panel –Once your revisions are complete, the same expert panel should re-check the online course.
• Analyzing Data –Analyzing the feedback from the survey and expert comments should give you an idea on areas of improvement before the module is ready to be deployed.

After final revisions, you can safely offer it to your online students. However, do remember to revise content based on your students’ feedback.

mLearning or Mobile Learning is the buzzword around !!!

What is mobile learning ????

Mobile learning is just not accessing elearning module on smartphones or tablets. There is a lot of thought and instructional designing which goes in it. This content is responsive to device ,also structured and designed according to device dimensions. M-learning or mobile learning can be defined as “learning across multiple contexts, through content interactions.

We all would agree on the point that… with the era of smartphones and tablets the use of laptop/ desktop has been limited to stationed activities. With increasing competitiveness we are always trying to catch up with things in our personal and professional lives. So learning cannot be an exception to it.

Learning on the go ..is what is becoming popular. And the best part is it can be in Online and Offline mode. The contents can be installed on the mobile in the form of an application and accessed without internet connectivity. This data can be tracked.

This format of learning gives an easy access to people who are keen on learning and have a time constraint. These can be easily accessed during travel, breaks between meetings and so on.

Technology is available for developing mobile compatible elearning and also conversion of existing econtent. HTML5 format is compatible for smartphones and tablets. Authoring tools like Adobe Captivate, Lectora Inspire, Articulate Storyline etc. can be used.

Today mobile learning is in developing stage. But with all its limitations, there is a growing acceptance to mLearning globally. There is no doubt about the fact that Mobile Learning may have the maximum market share in years to come.